Director, Digital Monetization

Job Title

Director, Digital Monetization

Job Description

Director, Digital Monetization

This position is primarily responsible for working with sales teams to maximize yield, reach client KPI’s, deliver on campaign commitments and report on results.  Typical job duties include:


  • Work with sales teams on all proposals including Initial brainstorm with group to review RFP and suggest ad packages to meet client KPI’s
  • Check inventory availability and/or suggest appropriate inventory that is available and will meet objectives
  • Interact closely with client services in order to build media plan that achieve client objectives, at the appropriate price that and are achievable based on inventory levels
  • Review IOs for accuracy and all terms/conditions
  • Monitor all sold/running campaigns to ensure proper set-up and delivery vs. 3rd party reporting
  • Optimize campaigns throughout the lifecycle of the campaign in order to meet both KPI’s and benchmarks (including viewability where appropriate)
  • Ad-hoc performance analysis (CTR, viewability, etc.) of sites, ad units, placements, etc.


  • Bachelor’s degree or equivalent training and/or experience
  • Minimum 3 years’ experience in a related analytical role
  • Knowledge of digital advertising including programmatic ad platforms
  • Yieldex experience
  • Experience with Google Analytics
  • Excellent quantitative, communication, follow through and interpersonal skills
  • Expertise in MS Excel including proficiency in organizing data for analysis, pivot table building, chart construction
  • Ability to construct testing scenarios to effectively read results
  • Strong attention to detail
  • Ability to work in a team-oriented environment
  • Ability to multi-task within a fast-paced environment
  • Presentation/PowerPoint skills
  • Experience with media plans

It is the policy of Jonas Magazines Operations Corporation (“Jonas Magazines”, “the Company”) to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

The Company requires employees entering its workplaces, performing work offsite, or attending a company sponsored event to verify and provide proof of full COVID-19 vaccination. The Company will consider requests for reasonable accommodations as required by applicable law.